26, 27 and 28 March 2012
2nd Latin America Forest Industry Conference Breaking Paradigms


Monday, March 26

18h - 20h Registration

19h – 20h Welcome Cocktail at the Transamerica Hotel

Tuesday, March 27

Day One – Forest Industry: Global Challenges and Opportunities

All day Registration

8h45 Welcome Address

9h Keynote Presentation: How Can Latin America’s Forest Industry Sustain Its Growth?
Lairton Leonardi, President, ABTCP (Brazilian Pulp and Paper Technical Association)

Session I – Economy, Resources and New Markets
Moderator: Bernard Fuller, President, Cambridge Forest Products Associates (CFPA)

9h30 The Global Economy: Will the Developing World Continue to be the Locomotive for Growth?
Pablo F. G. Bréard, Vice-President and Head International Economic Research, Scotiabank Group

10h Fueling the Transformation of the Global Forest Industry: Opportunities in Biofuels, Wood Products and Pulp & Paper
Don Roberts, Vice Chairman and Managing Director, CIBC World Markets Inc.

10h30 Coffee Break

11h Arauco: An Integrated Global Forest Products Company Develops Successful Strategies for Wood & Pulp Products Markets
Charles Kimber, Corporate Affairs & Marketing Director, ARAUCO

11h30 New Market Segments for the Forest Industry
Marco Antônio Oliveira, Commercial Manager, SUZANO Forest Business

12h Attractiveness of Timberland Investments in Latin America
Robert Flynn, Director, International Timber, RISI

12h30 Panel Discussion: Questions & Answers

13h Lunch

Session II – Addressing Challenges: Industry Legislation and Barriers to Climb
Panel Discussion: Industry Legislation Issues
Moderator: César Reis, Executive Director, ABRAF

14h The New Brazilian Forest Code and its Impacts on the Global Forest Industry
Joésio Siqueira, Director, STCP Project Engineering

14h15 Foreign Land Ownership Limitations in Brazil and Argentina: a Model for Latin America and a Barrier to Future Investment and Growth?
Aldo de Cresci, Founder Partner, FGCN Law Firm
Argentine Government Representative
Brazilian Government Representative
Glenn Dunaway, Partner, Morris, Manning & Martin, Law Firm
Otávio Pontes, Vice-President, STORA ENSO Latin America
Walter Lídio Nunes, President, CMPC Celulose Rio Grandense

15h Panel Discussion: Questions & Answers

15h30 Coffee Break

16h Marketing Environmentally Acceptable Wood Products: The North American Experience with Regulation, Certification, and Sustainability.
Tom Julia, President, CPA (Composite Panel Association)

Panel Discussion: Restrictions on the Use of GMOs and Impacts on Competitiveness
Moderator: Celso Foelkel, President, Grau Celsius Consulting

16h30 Forest Plantations and Possible Restrictions on the use of Genetically Modified Organisms (GMOs): Impacts on Latin American Forest Industry Competitiveness
Forest Stewardship Council (FSC) Representative
Eduardo Mello, Vice-President, FuturaGene
Juliana Vansan, Public Relations and Government Affairs, Manager, ArborGen
Patrícia Fukuma, Partner, Fukuma Law Firm
Roberto Waack, CEO, AMATA S.A.

17h30 Panel Discussion: Questions & Answers

18h Brazilian Forest Sector Competitiveness: Risks and Opportunities
João Comério, Executive Director, SUZANO

19h Cocktail Reception at the Transamerica Hotel

Wednesday, March 28

Day Two – Market Situation and Prospects

Session III – Focus on China: Market Potential and Business Opportunities between China and Latin America
Moderator: Roman Hohol, Director, Marketing Practice, AMEC Forest Industry Consulting

8h30 China’s Impact on Global Wood Products Markets: Will It Continue to Grow?
Bernard Fuller, President, Cambridge Forest Products Associates (CFPA)

9h Will Asian Growth Continue to Support Surging Pulp Production in Latin America?
Heloisa Dórea, Director, Forestry Products Marketing (FPM)

9h30 How Will China Satisfy Its Wood Fiber Needs?
Robert Flynn, Director, International Timber, RISI

10h Coffee Break

10h30 China Panel:

China Wood International
Geraldo Ferreira, General Commercial Manager, Asia Pulp & Paper (APP) Brazil
Timo Teräs, Leading Advisor, PÖYRY Management Consulting Oy

Session IV – Trends and Prospects for Fiber, Wood Products, Paper & Paperboard Markets
Moderator: Bernard Fuller, President, Cambridge Forest Products Associates (CFPA)

11h30 Wood Fiber Price Trends and What They Say About the Demand/Supply Balance
Håkan Ekström, President, Wood Resources International (WRI)

12h Biomass Prospects in Latin America: Are They Overblown?
Ivan Tomaselli, President, STCP Project Engennering

12h30 Global Shortage of Recycled Fiber? What is the future role of virgin pulps?
João Cordeiro, Principal Associate, PÖYRY Management Consulting Oy

13h Lunch

14h The Threat to Future Global P&W Demand Posed by the Rapid Adoption of Digital Media
Roman Hohol, Director, Marketing Practice, AMEC Forest Industry Consulting

14h30 Lumber Demand Growth: Will Sawlog Quality and Supplies be Adequate?
Marcelo Wiecheteck, Business Unit Manager, STCP Project Engineering

15h Almost as Big as Pulp Mills!: How Modern MDF, OSB and Particleboard Mills Consume Lots of Fiber as They Meet Rapidly Growing Demand for Reconstituted Wood Products
Roberto Szachnowicz, Supply Chain Executive Director, DURATEX

15h30 Panel Discussion: Question & Answers

16h Coffee Break

Session V – Innovation: New Technologies, Products and Marketing Strategies
Moderator: Heloisa Dórea, Director, Forestry Products Marketing (FPM)

16h30 New Packaging and Design: Innovation in Fiber-Based Packaging
Gabriella Michelucci, Director, KLABIN Packaging

17h Tissue Markets: Producers Add Value to Their Products
Nestor de Castro, President, VOITH Brazil

17h30 Sawmill Innovation – The Hollow Wood Beam: Producing More With Less
Pablo Korach, M.Sc. Chemical Engineering, Engineered Wood Products, Chile

18h Panel Discussion: Question & Answers and Wrap-up (Ends at 18.30)

  • Logo ABTCP
  • Logo CL
  • Logo Argentina Florestal
  • Logo Painel Florestal
  • Logo Painel Abraf
  • Logo Guia Florestal
  • Logo Remade

  • Logo CFPA
Av. Divino Salvador, 841 / 122
CEP: 04078-013 - Moema - São Paulo-SP
Tel: (11) 4063-7785 - (11) 4063-8361

Cambridge Forest Products Associates, LLC
33 Seven Pines Ave. Cambridge, MA 02140, USA
Phone: 1-617-492 6367
Mobile: 1- 781-223 6357